BUILT FOR THEM
Becoming a father changes your priorities. Work, family, and responsibilities come first—and fitness often gets pushed aside.
The Father STNDRD was built around the reality of fatherhood, not around having unlimited time.
The goal isn’t perfection. It’s becoming stronger, more capable, and more consistent while still being present for the people who depend on you.
Because taking care of yourself is part of taking care of them.
A 90-day online coaching program built for busy fathers who want to become stronger, more capable, and more consistent.
Your training is built around your schedule, available equipment, current ability, and goals—so you can make meaningful progress without sacrificing your responsibilities at work or at home.
Build a stronger body that can handle the demands of work, fatherhood, and everyday life.
Develop the fitness, conditioning, and confidence to do more—not just look better.
Build sustainable habits that work within real life, so progress doesn’t disappear when life gets busy.
The Father STNDRD 90
Join the Father STNDRD community and take the first step towards a healthier, stronger you.
I’m a father and an ISSA-Certified Personal Trainer, but The Father STNDRD was built from more than a certification.
There was a period in my life when addiction pulled me away from the man and father I wanted to be. Rebuilding my health and fitness became part of rebuilding my discipline, my life, and my ability to be present for my children.
That experience taught me that fitness for a father isn’t just about looking better. It’s about having the strength, capability, and consistency to show up for the people who depend on you.
I built The Father STNDRD to help other fathers pursue that same standard—without pretending they have unlimited time or responsibilities they can ignore.
Built for fathers. Built for real life. BUILT FOR THEM.
Join The Father STNDRD 90 as one of the first five Founding Fathers.
Get 90 days of personalized training, calorie and macronutrient guidance, weekly accountability, progress tracking, ongoing program adjustments, and Day 1 and Day 90 assessments.
This founding offer is limited to the first 5 accepted applicants.
299$ / 90 days
Fathers who want to become stronger, more capable, and more consistent with a realistic plan built around work, family, and real-life responsibilities.
Personalized training, calorie and macronutrient guidance, weekly accountability, progress tracking, ongoing adjustments, and Day 1 and Day 90 assessments. Your training is built around your experience, schedule, goals, and available equipment.
Apply for coaching first. If accepted, we'll discuss your goals and expectations, complete payment and onboarding, establish your Day 1 assessment, and begin your personalized 90-day program.
Life happens—especially as a father. Your program is designed around real responsibilities, and adjustments can be made when work, family, or other demands change. The goal is consistency over 90 days, not perfection.
